Our story
Why Genovega
Genovega started in 2016 as a fashion heated apparel company. The goal has not changed: warmth technology that looks like everyday clothing, and outdoor gear that is ready the moment you open the door.
From one heated coat to a hook for every season
The first Genovega products were heated jackets for women, quilted puffers with graphene heating panels and a battery in the pocket. Heated scarves, hats and spare power banks followed. Summer brought a second set of gear: Turkish beach towels, oversized microfiber towels, waterproof picnic blankets and woven throws.
- 2016
- founded as a heated apparel company
- 3
- heat levels on every heated piece
- 57
- product families in the range
- 4.5
- average rating on our best-selling jacket
What we care about
In winter
- Even graphene heat, not hot wires
- Coats that look like coats
- Batteries that last a working day
In summer
- Towels that dry fast and shed sand
- Blankets that keep the ground out
- Sets sized for real families
We redefine winter comfort by making stylish heated clothing something everyone can wear every day, and we bring the same care to the beach bag. The customer comes first, in every season.