680+ ratings
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4.5 (680)
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Gear up for greatness.
Genovega warm by the door, all year
Genovega heated jackets and heated scarves hang on the hook from the first frost; Turkish beach towels and waterproof picnic blankets take their place when the sun comes back. One brand, one hook, every season.
- 12V grapheneheat panels
- 3 heat levelsone button
- Up to 8 hoursper scarf charge
- Battery includedwith every heated jacket and scarf
- Sizes S to 3XLroom for a layer underneath
- Sand shakes offflat-woven Turkish towels
- 4.5 averageacross thousands of reviews
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Beanie
Feature deep-dive
Details that make the door worth opening
Every Genovega piece is built around the moment it leaves the house: the frozen bus stop, the windy pier, the damp lawn at an outdoor concert.
Graphene heat that spreads, not sparks
Instead of thin heating wires, Genovega heated jackets and scarves use graphene panels. The heat spreads across the panel as an even sheet, warms within seconds and gives off gentle far-infrared warmth that you feel through a base layer.
- Even warmth across chest, back and collar
- Three levels on one button: low, medium, high
- 12V and 7.4V battery systems with USB charging
A length for every kind of cold
Long parkas cover the hips at the bus stop and the sideline; short puffers stay out of the way in the car; fleece jackets work as a mid-layer in the shoulder seasons. All of them carry the same heating system.
- Long, short and fleece cuts
- Detachable hoods on most styles
- Water- and wind-resistant shells
Towels that leave the sand behind
Flat-woven Turkish towels are thinner than terry, so they dry quickly and shake clean with a single flick. At up to 74 by 38 inches they cover a sun lounger and still fold to the size of a paperback.
- Quick-dry flat weave
- Oversized 72 to 76 inch lengths
- Sets of 2, 4 and 6 for the whole family
A dry spot on damp ground
The 80 by 80 inch picnic blanket seats four to eight adults on a waterproof base that keeps dew and wet sand from soaking through. It folds into a strap and carries like a bag.
- Waterproof, wipe-clean base
- Three-layer padded build
- Folds into a carry strap
Four cuts, one heating system
- 2016the year Genovega started
- 18400mAh12V jacket battery
- 3heat levels on every piece
- 80 x 80 inpicnic blanket, seats up to 8
About the brand
Built for real winters and long summers
Genovega was founded in 2016 as a fashion heated apparel company with a simple idea: modern warmth technology should look like everyday clothing. A heated jacket should pass for a good winter coat; a heated scarf should pass for a soft scarf.
The same thinking carried into summer. The towels and blankets that share the hook with our coats are chosen to be light, fast-drying and easy to clean, so the beach bag is as ready to go as the winter coat.
Our storyReviews from cold commutes and beach days
Six real notes from verified buyers, word for word.
Heated Jacket
I bought myself this coat for Christmas and it was the best thing I ever did! I live in the Adirondack Mtns close to the Canadian Border and it's really cold here! This coat keeps you Soooooooo warm, sometimes too warm but I absolutely LOVE IT and it fits great. I love the fact that the neck, sleeves, front and back are heated!
Verified buyer · Long Heated Puffy Coat for Women, Battery Included
Great jacket!
Love, love, love this Jacket! Not only is it stylish and fits great but the heaters are just what I need for the cold midwestern winters. The three levels really allow you to choose the comfort setting that is right for you. Bonus that it includes a battery pack!
Verified buyer · Graphene Heated Jacket for Women, 5 Heating Zones
Comfy and functional.
I love this! It allows me to stay warm without the cumbersome jackets/coats. I can layer and wear a vest and be mobile. I work outside so this comes in so handy. I was pleased that the battery lasted quite a while before I had to recharge it. I usually kept it on low or medium as on high is very warm. this is soft and cozy. Love the pockets!!!!
Verified buyer · Heated Scarf with Hand Warmer Pockets
Best towels ever
These are my favorite towels ever. Sand shakes right off. They dry super quickly. They’re thin and lightweight so you wouldn’t think they’d dry you off as well as they do but they work great! These are also big enough to use to lay on or for a few people to sit on. I use them at home as regular bath towels too.
Verified buyer · Turkish Beach Towels 2-Pack, Sand Free
Water approved/resistent both sides
I absolutely love this picnic blanket! It’s large, comfortable, and exactly what I was looking for. I wanted something that was water-resistant on both the top and bottom, and I’m so happy I finally found one that works so well. The blanket is lightweight, easy to roll up, and very convenient to carry around. Perfect for picnics, outdoor activities, or just relaxing outside. Highly recommend!
Verified buyer · Waterproof Picnic Blanket 80 x 80, Foldable
Perfect Beach Bag Addition
Took this on a summer getaway as our “picnic blanket” on the beach. I ended up using it to dry off, even though I had traditional beach towel, because of the softness and how easy it is to de-sand. Zero remnants after a quick shake, zero. It’s my first Turkish towel and now I’m a believer!
Verified buyer · Turkish Cotton Throw Blanket, Oversized
Weather notes
All notesHow heated jackets workA heated jacket is an insulated coat with thin heating panels in the lining and a rechargeable battery in the pocket. Here is…Read the note
Heated jacket battery life and careA heated jacket is only as good as its battery. These habits keep the heat running for the whole day and the jacket working for…Read the note
Choosing a heated scarfHeated scarves look like ordinary scarves and warm the neck in seconds. The differences between them are style, width and how you…Read the noteWhat are Turkish towels?Turkish towels are flat-woven towels from a long tradition of bathhouse textiles. They are thin, light and quick to dry, and they…Read the noteGenovega heated jackets, scarves and beach towels
Heated jackets for women that look like winter coats
A Genovega heated jacket is first a coat: a quilted puffer, a long hooded parka or a soft fleece, cut to layer over a sweater. Inside the lining sit graphene heating panels across the chest, back and collar, powered by a rechargeable 12V or 7.4V battery that rides in an inside pocket. Press the chest button once to switch on, again to move between low, medium and high.
Graphene panels spread warmth evenly rather than in hot lines, and they warm up in about a minute. On low, the battery runs for most of a working day; on high, it is built for standing still in real cold, at a ball game, an ice-fishing hole or a bus stop with the wind coming off the lake. Because the jacket is insulated as well as heated, many buyers find they run it on low or switch it off indoors.
Heated scarves and hats for the coldest parts of the body
Neck, ears and the tops of the shoulders lose heat fastest, so the Genovega heated scarf puts a graphene panel exactly there. Each scarf has three colour-coded settings, blue at 95°F for the office, white at 113°F for the commute and red at 131°F for outdoor cold, and a 6000mAh battery in a hidden pocket that runs for up to eight hours.
Heated hats, from a knit beanie to a trapper and a full balaclava, follow the same system. Every scarf and hat arrives in a gift box with a card and envelope, which is why they are such a popular present for parents, partners and anyone who is always cold.
Turkish beach towels, picnic blankets and the summer hook
When winter coats go back in the closet, the hook by the door belongs to the beach bag. Genovega Turkish beach towels are flat-woven from cotton and polyester, thinner than terry so they dry quickly, and woven tight enough that sand falls away with a shake. Microfiber and terry beach towels cover the families who want bright prints and big sets.
For grass, sand and festival fields, the waterproof picnic blanket keeps the ground where it belongs, and the woven Turkish throws move easily between the beach, the patio and the sofa. Whatever the season, the idea is the same: gear that is ready the moment you open the door.
FAQ
Answers to common questions
How does a Genovega heated jacket work?
Graphene heating panels sit inside the lining across the chest, back and collar. A rechargeable 12V or 7.4V battery plugs into a cable in the inside pocket; press the button on the chest to turn the heat on and to switch between the three levels.
Is the battery included with heated jackets and scarves?
Yes. Every heated jacket, scarf and hat in the range comes with its battery pack and a charging cable. Spare 12V 18400mAh packs are available for all-day use.
Can I wash a heated jacket or heated scarf?
Remove the battery first. Scarves can be hand washed in cold water and air dried. Jackets are best hand washed or washed on a gentle cycle in a laundry bag, then dried flat; never tumble dry or iron the heating panels.
How long does a heated scarf stay warm?
The 6000mAh battery runs a heated scarf for up to 8 hours on the blue setting and roughly 4 to 5 hours on red. Cold weather shortens any battery's runtime, so keep the pack inside the scarf pocket rather than exposed.
Do Turkish beach towels really shake off sand?
Yes. The flat, tight weave gives sand very little to grip; once the towel is dry, a single shake clears most of it. Wet sand clings to any fabric, so let the towel dry in the sun for a few minutes first.
Is the picnic blanket waterproof on the bottom?
The 80 x 80 inch picnic blanket has a waterproof base layer under a padded middle and a soft top. It keeps dew, damp grass and wet sand from soaking through, and the base wipes clean with a damp cloth.
Where do I go with an order, return or warranty question?
Orders, delivery tracking, returns and warranty claims are handled by the store you bought from, through its order page. For help choosing a size or a product, write to us.
Ready when you open the door
A heated jacket for January, a Turkish towel for July. Both live by the door.